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The Art of National Touring & Live Performance is led by William Hollonds (founder of Perth based Booking Agency; DoubleU Artists / Promoter at TEG & International Live Entertainment Consultant) and Siobhan Cotchin (Nationally recognised Perth-based Touring Artist, fresh off a 10x show sold-out arena tour with Matchbox 20 & Goo Goo Dolls). This session will dive into the various challenges, strategies & outcomes Live Performance & Touring has on the Music industry and will delve into specifics from both the industry perspective & artist perspective for a unique and honest discussion. 

The session will cover such topics as:

  • Touring as a Headline Artist VS touring as a Tour Support / Festivals (from both Artist & Agent perspectives and what that means in terms of Artist Development)
  • The Income streams of Live Music & Touring, and how Artists can build sustainable careers from this.
  • How Live Music Touring / playing shows ties into an overall Artist development plan and release strategy
  • The current opportunities for both the industry & artists to maximise results from shows in a tough financial economy 
  • Why Live Music & Touring will always be critical to the Music Industry's eco-system and the impacts it has on mental health and wellbeing from all aspects


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